THE BRIEF
Our goal was to establish Baileys as a delightful daily treat for a range of occasions, while also ensuring top-of-mind association with indulgence.
A strategy to achieve this involves reaching a wide audience through impactful and quality video content.
HOW DO WE
REDEFINE INDULGENCE TO CONSUMERS?
REDEFINE INDULGENCE TO CONSUMERS?
A celebration of the art of self-indulgence and a reminder that life's small luxuries are worth savouring.
This is an invitation to curate moments of delight, fostering a deeper connection between consumers and the brand.
Elevating Everyday Moments
Transforming ordinary moments into extraordinary ones. Whether it's adding a dash of Baileys to your morning coffee, enjoying a relaxing bath with a Baileys-spiked hot chocolate, or sharing laughter with friends over Baileys-infused desserts, we want to communicate that indulgence can be seamlessly integrated into daily life.
Transforming ordinary moments into extraordinary ones. Whether it's adding a dash of Baileys to your morning coffee, enjoying a relaxing bath with a Baileys-spiked hot chocolate, or sharing laughter with friends over Baileys-infused desserts, we want to communicate that indulgence can be seamlessly integrated into daily life.
Savouring Individuality
A celebration of uniqueness. Encouraging consumers to embrace their personal preferences and create indulgent experiences that resonate with their own tastes. From experimenting with new cocktail recipes to pairing Baileys with artisanal chocolates, empowering individuals to savour their individuality and express it through their indulgent choices.
A celebration of uniqueness. Encouraging consumers to embrace their personal preferences and create indulgent experiences that resonate with their own tastes. From experimenting with new cocktail recipes to pairing Baileys with artisanal chocolates, empowering individuals to savour their individuality and express it through their indulgent choices.
Embracing Me-Time
Self-care and well-being are at the forefront of today's culture. Baileys will position itself as the ultimate companion for moments of me-time. Whether it's a quiet evening with a good book and a Baileys nightcap or a serene sunset-viewing experience with Baileys-infused desserts, the campaign will highlight the brand's role in facilitating relaxation and rejuvenation.
Self-care and well-being are at the forefront of today's culture. Baileys will position itself as the ultimate companion for moments of me-time. Whether it's a quiet evening with a good book and a Baileys nightcap or a serene sunset-viewing experience with Baileys-infused desserts, the campaign will highlight the brand's role in facilitating relaxation and rejuvenation.
